Become a Sponsor

Put Your Brand in Front of 50,000+ Fans This Season

When you sponsor the United Pullers of Minnesota, your business isn’t just seen — it’s celebrated by one of the most passionate fan bases in motorsports. Every summer, tens of thousands of spectators pack our events across Minnesota to watch the loudest, most powerful trucks and tractors in the state tear down the track. That’s 50,000+ sets of eyes on your logo, your message, and your brand.

Partner with UPM and turn a season of horsepower into a season of growth for your business.

Why Sponsor UPM?

Massive reach. 18 events per season across Minnesota, drawing 50,000+ fans and competitors from multiple states.
Loyal audience. Tractor pulling fans are fiercely brand-loyal and love supporting the businesses that support their sport.
Proven track record. UPM has been delivering world-class pulling action for over 30 years as a sanctioning body of the National Tractor Pullers Association (NTPA).
Multi-channel exposure. Your brand shows up trackside, on social media, on our website, on the video board, and on the pulling vehicles themselves.
Flexible investment. Packages starting at just $1,000 — there’s a level that fits every marketing budget.

A Little About Us

The United Pullers of Minnesota was formed in 1988 when the Minnesota Tractor Pullers Contest Corporation and the Gopher State Tractor Pullers joined forces. Today, we’re a nonprofit sanctioning body of the NTPA, hosting an average of 18 events every summer where competitors go head-to-head in up to nine classes: Modified, Super Stock (Light and Heavy), FWD, TWD, SSFWD, Super Farm, Pro Farm, Semi, and Limited Pro/Light Pro.

For more than three decades, our mission has been simple — give fans an unforgettable show and give our sponsors real, measurable value.

Sponsorship Packages

🏆 Premier Level — $8,000 (Season Event Sponsor)

Our top-tier package. Maximum visibility, maximum impact.

Season-long event sponsor recognition
Two trackside banners (you provide artwork)
Your logo on the winners banner
Logo decal on pulling vehicles
Featured placement on UPM social media, website, and event video board
Three-minute audio and video spot during events (you provide the message)
Distribute promotional materials at all UPM events
8 banquet tickets

🥇 Gold Level — $4,000 (Season Class Sponsor)

Own an entire class for the season.

Season-long class sponsor recognition
Two trackside banners (you provide artwork)
Logo decal on pulling vehicles
Featured placement on UPM social media, website, and event video board
Two-minute audio and video spot during events (you provide the message)
Distribute promotional materials at 3 events of your choice
6 banquet tickets

🥈 Silver Level — $2,000

Strong visibility at an accessible price point.

One trackside banner (you provide artwork)
Logo decals on pulling vehicles
Featured placement on UPM social media, website, and event video board
One-minute audio and video spot during events (you provide the message)
Distribute promotional materials at 1 event of your choice
4 banquet tickets

🥉 Bronze Level — $1,000

A great entry point for local businesses.

One banner displayed at 3 events of your choice (you provide the banner)
Featured placement on UPM social media, website, and event video board
One-minute audio and video spot at those same 3 events (you provide the message)
2 banquet tickets